Phrase déjà entendue plusieurs fois lors du montage de projets complexes. Mais je viens de trouver une analyse intéressante de la phrase :

“You have taken up the motto « keep it simple and stupid », but this is not the correct wording. It gave rise to a discussion regarding the best-seller In Search of Excellence written by consultants at McKinsey. The president of Aluminium Péchiney at the time, Georges-Yves Kervern, confirmed that this justification for stupidity is merely a means of disguising a dictatorship : what we are able to say simply are very brutal orders. As a response, the management at McKinsey said that the true motto was « keep it simple, stupid ». If you give out clever instructions, people will not understand them : you have to be intelligent to give simple instructions”.

Trouvé dans un pdf assez riche détaillant les pratiques de networking de Danone, et l’importance des rencontres physiques pour réussir le networking au sein d’une organisation.

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